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Travels From:
Melbourne
Fee Range: E
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Anthony Reeves has spent 20 years figuring out one thing: how brands stay distinctly themselves inside ecosystems that want to make everyone the same.
At LVMH, he was CMO of their startup house, scaling acquired brands to compete alongside the world's biggest luxury houses without losing what made them worth acquiring.
At Amazon, he led the internal creative agency during its fastest growth period, running Super Bowl campaigns and building the quality standards that determined how every brand showed up on the platform.
At WPP, he helped pull Nike off Amazon when the platform was hurting the brand and ran Airbnb as agency of record, scaling their media from $200M to nearly $800M per year.
As Global Head of Brand and Creative at Kohler Co., he took a 152-year-old American brand through a different kind of bet: refusing AI-generated people in its advertising and reimagining how products are seen across retail platforms.
He is a three-time Cannes Lions keynote speaker, Campaign of the Year winner, first male recipient of the 3% Conference Award, and author of Eat the Donkey: Why Great Companies Embrace Discomfort, which debuted in 2026.
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